Marketing Campaign Management with Generative AI course in Singapore equips participants with the skills to execute marketing campaigns that align with strategic objectives and testing plans. By leveraging generative AI, participants will learn to enhance campaign efficiency and effectiveness across multiple marketing channels. Participants will also develop the ability to monitor campaign performance on various media platforms, analyze campaign data, and gather feedback to recommend improvements. This course emphasizes customer engagement and provides actionable insights to refine marketing strategies continually.

Certificate: Singapore Workforce Skills Qualification (WSQ)
Course Title: Integrated Digital Marketing with Generative AI
Course Code: TGS-2024048723
Eligible for Claim Period: 04 Sept 2024 – 03 Sept 2026
Training provider: SOQ International Academy

Who Should Attend Generative AI Course Singapore

• Marketing professionals, content creater, influencer
• Business owners, company management representative
• Professionals looking to bridge gaps in digital marketing knowledge using generative AI
• Fresh Graduates

Topic/ Content

1. Execute marketing campaigns with generative AI aligned with campaign objectives, marketing strategies, operational plans, and budgets.
2. Execute pre-campaign testing plans based on gathered data to optimize marketing strategies.
3. Monitor campaign performance and effectiveness in accordance to operational plans and performance measures.
4. Monitor media platforms taking in consideration of marketing mix and competitors’ responses.
5. Analyze product types, campaign schedules, evaluation data, stakeholders’ feedback and online platforms to improve future mar-keting campaigns.

Hands On Practical：

• Meta (Facebook & Instagram) Marketing
• Google Marketing (SEO & Google Business)
• Xiao Hong Shu (Little Red Book) Marketing
• TikTok Marketing
• Youtube Marketing

Medium of Instruction & Trainer

The course will be conducted in English, with Mandarin translations provided for the presentation slides.
课程将以英语进行，提供中文翻译

Fees

Learner Profile	Self Sponsored	CorporateSponsored
Singapore Citizen ≥ 40 years old	$300	$300
Singapore Citizen < 40 years old, Permanent Resident, LTVP+	$500	$300
International Participant (No Funding)	$1,000	$1,000

Self-Sponsored

---

SkillsFuture Credit (SFC)

Introduced in 2015, all Singaporeans aged 25 years and above received an opening credit of $500. You can make use of the SkillsFuture Credit to deepen your existing skills or reskill into new areas outside of your current field.

Please click here for more information on the SkillsFuture Credit. 

SkillsFuture Funding (Baseline)

Applicable for SCs and PRs (Self-sponsored individuals must be at least 21 years old)

Please click here for more information on the SkillsFuture Funding

Skillsfuture Mid-career Enhanced Subsidy (MCES)

Applicable for SCs aged ≥ 40 years old

Please click here for more information on the Skillsfuture Mid-career Enhanced Subsidy (MCES)

Union Training Assistance Programme (UTAP)

NTUC members enjoy 50% unfunded* course fee support for up to $250 each year when you sign up for courses supported under UTAP. Members aged 40 and above will get increased funding support from $250 to $500. Starter members can enjoy 50% unfunded course fee support for up to $200 per year when you attend courses supported under UTAP.

Please click here for more information on the Union Training Assistance Programme (UTAP)

Corporate Sponsored

---

SkillsFuture Enterprise Credit (SFEC)

Eligible employers can receive a one-off $10,000 SkillsFuture Enterprise Credit (SFEC) to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.

Please click here for more information on the SkillsFuture Enterprise Credit. 

Enhanced Training Support for SMEs (ETSS)

SMEs may enrol their employees directly with SSG-appointed CET Centres or with training providers of SSG-supported certifiable courses. SMEs will only need to pay the nett course fee (full course fee after SSG’s grant).

Please click here for more information on the Enhanced Training Support for SMEs (ETSS). 

Absentee Payroll (AP) Funding

AP funding is a grant to help defray some manpower costs incurred when you send your employees for training courses funded by SSG.
– Funding rate: Flat rate fixed at S$4.50 per hour of attended training
– Cap: S$100,000 per organisation per calendar year
Your employee(s) must first complete the training course before you can make an AP Funding claim.
Please click here for more information on the Absentee Payroll (AP) Funding. 

Course Date

Please refer to our TMS for full course details and upcoming course date.

You might also be interested in