This 2-day Generative AI course will introduce learners to the basics of marketing strategy and how to leverage AI tools to optimize digital marketing efforts. Through interactive lectures, group discussions, and hands-on activities, participants will explore a variety of digital marketing channels and learn how to use generative AI, like ChatGPT, to create effective marketing plans. The course will cover everything from selecting the right channels, creating strategic AI-driven content, and executing integrated campaigns to analyzing performance data. By the end of the course, learners will be equipped with AI tools and strategies to enhance marketing effectiveness and achieve better business outcomes.
Certificate: Singapore Workforce Skills Qualification (WSQ)
Course Title: Integrated Digital Marketing with Generative AI
Course Code: TGS-2023041023
Eligible for Claim Period: 26 Dec 2023 – 25 Dec 2025
Training provider: SOQ International Academy
Who Should Attend Generative AI Course
- Marketing professionals, content creater, influencer
- Business owners, company management representative
- Professionals looking to bridge gaps in digital marketing knowledge using generative AI
- Fresh Graduates
Topic/ Content
- Differentiate and select optimal marketing channels and strategies aligned to business goals and target audience with generative AI
- Develop integrated digital marketing plans across channels to engage target customers with generative AI
- Create engaging content across digital channels and best practices for messaging, formats and timing.
- Implement integrated digital marketing campaigns using tactics and elements aligned to goals with generative AI.
- Analyse and optimise campaign performance across channels based on key success factors with generative AI.
Hands On Practical:
- AI Copywriting
- AI Video Production
- Dynamic Image and Poster Creation
- Personalized Children’s Storybooks
- AI Digital Characters/ Avatars
- Smart Questioning Techniques
- Automated PPT Generation
- AI Music Creation
Medium of Instruction & Trainer
The course will be conducted in English, with Mandarin translations provided for the presentation slides.
课程将以英语进行,提供中文翻译
Fees
Learner Profile | Self Sponsored | CorporateSponsored |
---|---|---|
Singapore Citizen ≥ 40 years old | $180 | $180 |
Singapore Citizen < 40 years old, Permanent Resident, LTVP+ | $300 | $180 |
International Participant (No Funding) | $600 | $600 |
Self-Sponsored
SkillsFuture Credit (SFC)
Introduced in 2015, all Singaporeans aged 25 years and above received an opening credit of $500. You can make use of the SkillsFuture Credit to deepen your existing skills or reskill into new areas outside of your current field.
Please click here for more information on the SkillsFuture Credit.
SkillsFuture Funding (Baseline)
Applicable for SCs and PRs (Self-sponsored individuals must be at least 21 years old)
Please click here for more information on the SkillsFuture Funding
Skillsfuture Mid-career Enhanced Subsidy (MCES)
Applicable for SCs aged ≥ 40 years old
Please click here for more information on the Skillsfuture Mid-career Enhanced Subsidy (MCES)
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded* course fee support for up to $250 each year when you sign up for courses supported under UTAP. Members aged 40 and above will get increased funding support from $250 to $500. Starter members can enjoy 50% unfunded course fee support for up to $200 per year when you attend courses supported under UTAP.
Please click here for more information on the Union Training Assistance Programme (UTAP)
Corporate Sponsored
SkillsFuture Enterprise Credit (SFEC)
Eligible employers can receive a one-off $10,000 SkillsFuture Enterprise Credit (SFEC) to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.
Please click here for more information on the SkillsFuture Enterprise Credit.
Enhanced Training Support for SMEs (ETSS)
SMEs may enrol their employees directly with SSG-appointed CET Centres or with training providers of SSG-supported certifiable courses. SMEs will only need to pay the nett course fee (full course fee after SSG’s grant).
Please click here for more information on the Enhanced Training Support for SMEs (ETSS).
Absentee Payroll (AP) Funding
AP funding is a grant to help defray some manpower costs incurred when you send your employees for training courses funded by SSG.
– Funding rate: Flat rate fixed at S$4.50 per hour of attended training
– Cap: S$100,000 per organisation per calendar year
Your employee(s) must first complete the training course before you can make an AP Funding claim.
Please click here for more information on the Absentee Payroll (AP) Funding.
Course Date
Please refer to our TMS for full course details and upcoming course date.
You might also be interested in
AI & Digital Marketing Courses
Business & Retail Courses
SMPU, Lashes & Make Up Courses
Beauty & Wellness Courses