About Us | SOQ International Academy

Our Story

SOQ International Academy, established in 2013, is registered with SkillsFuture Singapore (SSG)—a statutory board under the Ministry of Education (MOE)—to offer accredited WSQ and Diploma programs.

Recognized as a premier destination for education and training in Business, Artificial Intelligence (AI), Marketing, Retail, and Beauty, SOQ International Academy empowers individuals and organizations with the skills, knowledge, and confidence to excel in today's fast-changing industries.

With a strong focus on innovation, industry relevance, and hands-on training, we are committed to bridging the gap between learning and real-world application. Our programs are designed not only to build technical expertise but also to nurture entrepreneurial thinking and career readiness—equipping graduates to thrive in competitive local and global markets.

At SOQ, we believe in shaping future-ready professionals who can lead with creativity, adaptability, and purpose.

Our Philosophy

At SOQ International Academy, our philosophy is grounded in a seamless blend of knowledge-based learning and applied practice, ensuring learners gain both conceptual understanding and real-world expertise.

We go beyond classroom teaching by focusing on hands-on application, ensuring every learner not only understands key concepts but can also translate them into real-world performance. This practice-driven approach equips our graduates with the skills, confidence, and industry readiness to excel in their careers. By combining strong theoretical foundations with immersive training experiences, we prepare learners to be future-ready professionals — opening pathways to employment, entrepreneurship, and career advancement.

Why learn at SOQ International Academy

Get certified from a reputed training provider with years of experience

Designed for All Skill Levels

Our WSQ courses and Diploma training programmes are designed for learners of every background. Whether you are new to the industry and looking to kickstart your career, or an experienced professional aiming to enhance your productivity, our curriculum provides the right foundation and advanced digital skills to help you succeed.

Courses Backed by 20+ Years of Experience

With more than 20 years of expertise in digitalisation and workforce training in Singapore, SOQ International Academy understands the growing demand for digital proficiency. Our courses are carefully designed to deliver essential digital knowledge and in-demand skills that boost employability, career growth, and long-term success.

Hands-On Training with Certified Experts

Learn directly from ACTA- and ACLP-certified trainers through interactive, hands-on sessions built around real-world industry scenarios. This practical training ensures you can confidently apply your new skills in the workplace, making you job-ready and future-ready.

Our Leadership

Jeff Lim

Founder, Chief Executive Officer (CEO)

Jeff Lim is the Founder and Chief Executive Officer SOQ International Academy, a leading training institution in Singapore specializing in Beauty & Wellness, AI & Digital Marketing, and Professional Skills Development. With over a decade of experience in education, digital marketing, and business development, Jeff has been instrumental in helping individuals and businesses future-proof their careers and operations. Beyond training, Jeff is a strategic marketer and entrepreneur, having successfully executed hundreds of marketing campaigns across Singapore and Malaysia. He also serves on the boards of several companies, driving initiatives in branding, wellness, and digital transformation.

Passionate about innovation, Jeff continues to champion the integration of AI and digital solutions into education and industry, making SOQ a trusted partner for individuals and organisations looking to thrive in a rapidly evolving landscape.