Brand Management and Storytelling

Overview Certificate Trainer FAQ

Mode Of Training:
Classroom

Duration:
16 Hrs (2 Days)

Mode of Assessment:
Written Assessment & Case Studies

Key Areas Covered In This Course

Design a 360o AI brand character (visual + personality)

Create a storyboard for a short branding video

Camera angles and shooting techniques with AI prompts

Apply AI scene movement for storytelling impact

Add music, mood, voiceover, and captions for final output

Edit a full branding video using AI tools

Who Will Benefit From This Course

This course is ideal for individuals who want to use AI tools to create impactful branding videos, digital content, and AI brand ambassadors for modern marketing and communication.

✔️Aspiring marketers, branding executives, and communications beginners who want to learn how to create AI-powered branding videos and develop strong visual brand identities. Content creators, videographers, and social media teams who want to plan engaging video content using storyboards, AI scene generation, editing tools, and structured storytelling
✔️Business owners, entrepreneurs, and managers who want to use AI video production to increase brand visibility, audience engagement, and social media presence without a full production team
✔️PR, corporate communications, and customer experience professionals who want to turn brand messages into clear, compelling, and visually engaging AI video content
✔️Sales, service, and front-line teams who want to create authentic customer-focused content and strengthen brand communication through storytelling videos
✔️Beginner to intermediate learners — no prior filming, editing, or design experience required. You will be guided step-by-step in creating AI brand characters, storyboards, and branding videos using AI tools

Why Choose This Course

✔️Learn how to create a 360° AI Brand Ambassador with consistent personality, tone, and visual identity across branding content
✔️Understand how to structure compelling brand stories using storytelling frameworks, hooks, problem-solution concepts, transformation, and CTA strategies
✔️Gain hands-on experience in planning and producing AI branding videos using modern AI editing and content creation tools
✔️Apply AI scene movement, visual storytelling techniques, and cinematic prompts to create more engaging and professional-looking videos
✔️Learn camera angles, shooting techniques, and AI-assisted visual concepts to strengthen storytelling impact and audience engagement
✔️Add music, mood, captions, voiceovers, and transitions strategically to create polished branding videos suitable for TikTok, Instagram, YouTube, and social media campaigns
✔️Develop practical AI video production skills that help reduce dependency on large production teams while maintaining strong branding quality

Entry Requirements

✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
✔️Aged 21 years and above.
✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

✔️LO1: Draft brand communication concepts that address stakeholder needs and highlight product or service benefits effectively.
✔️LO2: Document customer insights and brand feedback using listening strategies to evaluate influence on brand reputation.
✔️LO3: Execute marketing and public relations initiatives that align with brand positioning to boost brand awareness.
✔️LO4: Monitor brand performance using indicators and recommend enhancements for public relations campaign effectiveness.

Hands On Practical & Demonstration
AI Brand Ambassador Creation, Storyboard Planning & Video Editing

Additional Notes:
Eligible for Claim Period: 05 Dec 2025 - 04 Dec 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)

Practical Hands-On Activities

AI Brand Ambassador Creation
Understand how to structure engaging brand stories using hooks, storytelling flow, scene planning, visual direction, camera angles, and call-to-action concepts for effective branding videos.

Storyboard Planning
Understand how to structure engaging brand stories using hooks, storytelling flow, scene planning, visual direction, camera angles, and call-to-action concepts for effective branding videos.

Video Editing
Gain hands-on experience in editing branding videos using AI tools, including scene transitions, pacing, captions, music, voiceovers, visual effects, colour tone adjustment, and final content polishing for social media platforms.

Lighting & Music Direction
Explore how lighting styles, mood settings, background music, sound effects, and audio selection influence emotions, storytelling impact, and overall brand presentation in videos.

Earn Your Brand Management and Storytelling Certificate

You will receive a related certificate from SOQ International Academy when you successfully complete the course

Meet Our Expert Trainers

Access expert knowledge and interact with accredited trainers backed by years of hands-on experience and sector-specific insights.

Alvin Chin

Darrell Ong

Gabrielle Tan

Jeff Lim

Nicole Chong

Steven Lee

Tan Hai Tat

Is this suitable for personal branding or business branding?

Yes. The session is suitable for personal brands, entrepreneurs, creatives, and businesses looking to add a sensory layer to their brand storytelling.

Do I need to purchase AI software before attending?

No prior subscription is required before the course. Essential AI credits and guided practice access will be provided for training purposes during the class.

Will AI tools be provided during the course?

Yes. The course will include the use of selected AI tools for training and demonstration purposes, including platforms such as Kling AI and other supporting AI content creation tools.

Are there any funding options or subsidies?

Yes — eligible Singapore Citizens and PRs can enjoy up to 70% SkillsFuture Funding. Other schemes like SkillsFuture Credit and UTAP may also apply.

Can I use my SkillsFuture Credit to pay for the course fee (after funding)?

Yes, you can use your SkillsFuture Credit to offset the remaining course fee after funding. Please visit the MySkillsFuture portal to check your available balance before registration.

Note: This course is not eligible for the $4,000 Mid-Career SkillsFuture Credit (SkillsFuture Level-Up Programme).

What is the class size?

We encourage small-group learning to ensure personal attention and hands-on guidance. Each class is kept intimate and interactive, with a maximum ratio of 1 trainer to 20 learners (1:20) for optimal learning support.

How can I register?

Simply click “WhatsApp Us” or “Enroll Now”, and our course consultant will get in touch with you shortly to guide you through the registration, subsidy options, and class schedule.

Do I need experience in video editing or design?

No experience is required. This course is designed for beginner to intermediate learners, with step-by-step guidance provided throughout the training.

What should I bring for the course?

Participants are encouraged to bring:
A smartphone, a laptop (recommended for better editing experience), charging cables and power adapters.

Will I learn how to create AI brand ambassadors?

Yes. You will learn how to create AI-powered brand characters, define their personality and visual identity, and apply them across branding and video content.

What type of videos will I learn to create?

The course focuses on branding and marketing videos suitable for:

TikTok, Instagram Reels, YouTube Shorts, Brand campaigns Product storytelling, Social media promotions.

Will there be hands-on practice?

Yes. This is a highly practical course with guided exercises, demonstrations, storyboard planning, AI video creation, lighting concepts, music direction, and editing activities.

Is this course suitable for business owners and content creators?

Absolutely. The course is suitable for business owners, marketers, content creators, freelancers, social media teams, and anyone interested in AI-powered branding and content production.

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Brand Management and Storytelling

Classroom

16 Hrs (2 Days)

From $300.00

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Enroll NOW

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Brand Management and Storytelling

Branding & Storytelling