Brand Management and Storytelling

Overview Certificate Trainer FAQ

Mode Of Training:
Classroom

Duration:
16 Hrs (2 Days)

Mode of Assessment:
Written Assessment & Case Studies

Key Areas Covered In This Course

Introduction to brand presentation and visual identity

Understanding the role of typography in branding

Designing a customised signature scent to communicate brand identity and storytelling

Applying colour tone and colour psychology in brand expression

Fundamentals of photography and videography for branding

Camera movement and shooting techniques for visual storytelling

Creative shooting angles and visual perspectives for brand impact

Who Will Benefit From This Course

This course is perfect for anyone who wants to build a strong, believable brand — and communicate it with clarity, strategy, and storytelling. It’s ideal for:

✔️Aspiring marketers, branding executives, and communications beginners who want a solid foundation in brand storytelling, visual concepts, and brand positioning
✔️Content creators, videographers, and social media teams who want to plan brand stories using storyboards, short-form video concepts, and structured narratives that align with brand strategy
✔️PR, corporate communications, and customer experience professionals who manage brand perception and need to translate messaging into clear visual and video-based communication
✔️Business owners, founders, and managers who want to use video storytelling to increase brand visibility, trust, and engagement across marketing and PR campaigns
✔️Sales, service, and front-line leaders who want to capture customer insights and turn real feedback into authentic brand stories and campaign ideas
✔️Beginner to intermediate learners — no filming or design background required. You’ll be guided step-by-step in translating brand ideas into storyboards, campaign visuals, and simple video concepts

Why Choose This Course

✔️Learn how to build a strong brand presentation and visual identity that clearly communicates your brand’s personality and positioning.
✔️Understand how typography influences brand perception and how to apply font styles consistently across branding materials.
✔️Gain hands-on experience in designing a customised signature scent and using it as a storytelling element to express brand identity and emotion.
✔️Apply colour tone and colour psychology strategically to strengthen brand messaging and visual impact.
✔️Develop practical skills in photography and videography for branding, focusing on content creation for modern digital platforms.
✔️Master camera movement and shooting techniques to enhance visual storytelling and elevate brand content.
✔️Explore creative shooting angles and visual perspectives to produce engaging, high-impact visuals that strengthen brand recall.

Entry Requirements

✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
✔️Aged 21 years and above.
✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

✔️LO1: Draft brand communication concepts that address stakeholder needs and highlight product or service benefits effectively.
✔️LO2: Document customer insights and brand feedback using listening strategies to evaluate influence on brand reputation.
✔️LO3: Execute marketing and public relations initiatives that align with brand positioning to boost brand awareness.
✔️LO4: Monitor brand performance using indicators and recommend enhancements for public relations campaign effectiveness.

Hands On Practical & Demonstration
Smartphone Videography AND Perfumery Storytelling

Additional Notes:
Eligible for Claim Period: 05 Dec 2025 - 04 Dec 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)

Practical Hands-On Activities

Smartphone Videography
Smartphone Videography focuses on equipping learners with practical skills to create high-quality videos using only a smartphone. Participants will learn essential shooting techniques, camera angles, lighting, framing, and movement to capture engaging footage for branding, marketing, and social media. The session also covers basic storytelling, audio control, and mobile-friendly workflows, empowering learners to produce professional, scroll-stopping videos anytime, anywhere—without the need for expensive equipment.

Perfumery Storytelling
Perfumery Storytelling equips learners with practical skills to translate brand identity and emotions into a meaningful scent experience. Participants will learn how to structure a fragrance narrative using top, middle, and base notes, align scent choices with brand personality, and craft a cohesive story behind a customised signature scent. The session also explores how scent can evoke emotion, memory, and association, ensuring the fragrance supports brand storytelling and enhances overall brand experience across physical and visual touchpoints.

Earn Your Brand Management and Storytelling Certificate

You will receive a related certificate from SOQ International Academy when you successfully complete the course

Meet Our Expert Trainers

Access expert knowledge and interact with accredited trainers backed by years of hands-on experience and sector-specific insights.

Alvin Chin

Darrell Ong

Gabrielle Tan

Jeff Lim

Nicole Chong

Steven Lee

Tan Hai Tat

Do I need prior knowledge or experience in perfumery?

No prior experience is required. This session is designed for beginners and focuses on storytelling and branding through scent.

What will I create during the session?

You will design and customise your own signature scent, guided by brand identity and storytelling principles.

What can I take home after the session?

You will take home your customised 10ml fragrance and a clear scent story that can be used as a branding concept for photography, videography, or marketing content.

How will the scent be used in the course?

The scent you create will be used as the branding object for visual storytelling exercises, including photography and videography.

Is this suitable for personal branding or business branding?

Yes. The session is suitable for personal brands, entrepreneurs, creatives, and businesses looking to add a sensory layer to their brand storytelling.

Are there any funding options or subsidies?

Yes — eligible Singapore Citizens and PRs can enjoy up to 70% SkillsFuture Funding. Other schemes like SkillsFuture Credit and UTAP may also apply.

Can I use my SkillsFuture Credit to pay for the course fee (after funding)?

Yes, you can use your SkillsFuture Credit to offset the remaining course fee after funding. Please visit the MySkillsFuture portal to check your available balance before registration.

Note: This course is not eligible for the $4,000 Mid-Career SkillsFuture Credit (SkillsFuture Level-Up Programme).

What is the class size?

We encourage small-group learning to ensure personal attention and hands-on guidance. Each class is kept intimate and interactive, with a maximum ratio of 1 trainer to 20 learners (1:20) for optimal learning support.

How can I register?

Simply click “WhatsApp Us” or “Enroll Now”, and our course consultant will get in touch with you shortly to guide you through the registration, subsidy options, and class schedule.

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Brand Management and Storytelling

Classroom

16 Hrs (2 Days)

From $300.00

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Enroll NOW

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Brand Management and Storytelling

Branding & Storytelling