Brand Management and Storytelling

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Who Will Benefit From This Course

This course is ideal for individuals who want to use AI tools to create impactful branding videos, digital content, and AI brand ambassadors for modern marketing and communication.

• ✔️Aspiring marketers, branding executives, and communications beginners who want to learn how to create AI-powered branding videos and develop strong visual brand identities. Content creators, videographers, and social media teams who want to plan engaging video content using storyboards, AI scene generation, editing tools, and structured storytelling
• ✔️Business owners, entrepreneurs, and managers who want to use AI video production to increase brand visibility, audience engagement, and social media presence without a full production team
• ✔️PR, corporate communications, and customer experience professionals who want to turn brand messages into clear, compelling, and visually engaging AI video content
• ✔️Sales, service, and front-line teams who want to create authentic customer-focused content and strengthen brand communication through storytelling videos
• ✔️Beginner to intermediate learners — no prior filming, editing, or design experience required. You will be guided step-by-step in creating AI brand characters, storyboards, and branding videos using AI tools

Why Choose This Course

• ✔️Learn how to create a 360° AI Brand Ambassador with consistent personality, tone, and visual identity across branding content
• ✔️Understand how to structure compelling brand stories using storytelling frameworks, hooks, problem-solution concepts, transformation, and CTA strategies
• ✔️Gain hands-on experience in planning and producing AI branding videos using modern AI editing and content creation tools
• ✔️Apply AI scene movement, visual storytelling techniques, and cinematic prompts to create more engaging and professional-looking videos
• ✔️Learn camera angles, shooting techniques, and AI-assisted visual concepts to strengthen storytelling impact and audience engagement
• ✔️Add music, mood, captions, voiceovers, and transitions strategically to create polished branding videos suitable for TikTok, Instagram, YouTube, and social media campaigns
• ✔️Develop practical AI video production skills that help reduce dependency on large production teams while maintaining strong branding quality

Entry Requirements

• ✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
• ✔️Aged 21 years and above.
• ✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• ✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

1. AI Brand Character & Brand Communication Concept
Learners will learn how to design an AI brand character with a clear visual style, personality, and communication direction. This helps them build a brand concept that reflects stakeholder needs and highlights the value of a product or service.
学员将学习如何设计具备视觉风格、个性设定与沟通方向的 AI 品牌角色，从而建立能够回应利益相关者需求，并突出产品或服务价值的品牌沟通概念。

2. AI Prompting for Visual Planning
Learners will use AI prompts to plan camera angles, visual shots, and scene composition. They will understand how different visuals can influence audience attention, brand perception, and the way a message is presented.
学员将运用 AI 提示词规划镜头角度、视觉画面与场景构图，并了解不同视觉呈现如何影响观众注意力、品牌印象以及信息表达方式。

3. Storyboard Development for Branding Videos
Learners will create a simple storyboard to organise their video concept, message flow, scene sequence, and key branding points before production. This helps them plan content more clearly and purposefully.
学员将制作简单的品牌短视频故事板，用于整理视频概念、信息流程、场景顺序与核心品牌重点，让内容制作更清晰、更有方向。

4. AI Scene Movement & Storytelling
Learners will apply AI scene movement, transitions, and storytelling techniques to make the branding video more engaging. They will learn how movement and pacing can strengthen the message and support brand positioning.
学员将学习运用 AI 场景动态、转场与故事表达技巧，让品牌短视频更具吸引力，并理解画面动态与节奏如何强化信息传达及品牌定位。

5. Music, Voiceover, Captions & Mood Direction
Learners will add music, voiceover, captions, and mood direction to enhance the overall video presentation. These elements help create a more complete and professional branding video.
学员将学习加入音乐、旁白、字幕与氛围设定，提升整体视频呈现效果，使品牌短视频更加完整与专业。

6. AI Video Editing & Brand Performance Awareness
Learners will edit a complete branding video using AI tools while considering customer insights, brand feedback, and campaign effectiveness. They will also understand how brand performance can be reviewed and improved for better marketing and public relations outcomes.
学员将使用 AI 工具剪辑完整的品牌宣传短视频，并结合顾客洞察、品牌反馈与宣传成效进行思考。同时，学员也会了解如何检视并优化品牌表现，以提升营销与公共关系活动的效果。


Hands On Practical & Demonstration
AI Brand Ambassador Creation, Storyboard Planning & Video Editing

Additional Notes:
Eligible for Claim Period: 05 Dec 2025 - 04 Dec 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)

Practical Hands-On Activities