Integrated Digital Marketing with Generative AI

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Who Will Benefit From This Course

This course is perfect for anyone who wants to confidently understand and apply AI in daily life, work, or business. It’s ideal for:

• ✔️Working professionals who want to boost efficiency and creativity using AI tools
• ✔️Seniors and retirees eager to stay connected with today’s technology
• ✔️Students and jobseekers looking to future-proof their skills and career
• ✔️Business owners and managers exploring how AI can transform marketing
• ✔️Complete beginners — no tech background needed, just curiosity! Step-by-step guidance is provided throughout

Why Choose This Course

• ✔️Discover various AI tools to create content, images, videos, and even music that engage and convert.
• ✔️Every session is interactive, with real examples, group discussions, and guided exercises.
• ✔️Stay ahead of the curve by learning how to integrate Generative AI into marketing, business, and everyday workflows.
• ✔️Turn ideas into reality using AI tools for design, storytelling, and digital campaigns.
• ✔️No tech background needed! Step-by-step guidance makes it beginner-friendly yet powerful for professionals.
• ✔️Gain recognized certification and practical skills you can apply immediately in your work or business.

Entry Requirements

• ✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
• ✔️Aged 21 years and above.
• ✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• ✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

Learning Unit
LU1: Evaluating Marketing Channels and Strategies with generative AI
LU2: Developing Targeted Marketing Plans with generative AI
LU3: Producing Engaging Content with generative AI
LU4: Executing Integrated Campaigns with Generative AI
LU5: Measuring and Optimising Marketing Performance with generative AI

Hands On/ Classroom Activities
• AI Marketing & TikTok Affiliate Planning | Use AI to analyse audiences, evaluate marketing channels and develop targeted campaign plans incorporating TikTok affiliate marketing and product promotion strategies.
• AI Content, Image & Graphic Creation | Create promotional posters, AI-enhanced product images, social media graphics, captions and hashtags to support digital campaigns and TikTok affiliate promotions.
• AI Video & Reel Production | Produce product demonstrations, reviews, short promotional videos and Reels using AI-assisted scripting, storyboarding, voiceovers and video editing tools.
• AI Posting & Campaign Management | Develop content calendars, prepare and schedule social media posts, and practise ad setup using AI-assisted planning and content tools.
• Integrated Campaign Execution & Optimisation | Present a complete digital marketing campaign incorporating AI-generated visuals, videos and affiliate content. Use AI to review performance data and recommend improvements to content, posting schedules, engagement and sales conversion.

Additional Notes:
Eligible for Claim Period: 26 Dec 2023 - 25 Dec 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)
Union Training Assistance Programme (UTAP)

Practical Hands-On Activities