Integrated Digital Marketing with Generative AI

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Who Will Benefit From This Course

• ✔️This course is perfect for anyone who wants to confidently understand and apply AI in daily life, work, or business. It’s ideal for:
• ✔️Working professionals who want to boost efficiency and creativity using AI tools
• ✔️Seniors and retirees eager to stay connected with today’s technology
• ✔️Students and jobseekers looking to future-proof their skills and career
• ✔️Business owners and managers exploring how AI can transform operations and marketing
• ✔️Complete beginners — no tech background needed, just curiosity! Step-by-step guidance is provided throughout

Why Choose This Course

• ✔️Learn 20+ AI Tools – Master the latest AI platforms to create content, images, videos, and even music that engage and convert.
• ✔️Every session is interactive, with real examples, group discussions, and guided exercises.
• ✔️Stay ahead of the curve by learning how to integrate Generative AI into marketing, business, and everyday workflows.
• ✔️Turn ideas into reality using AI tools for design, storytelling, and digital campaigns.
• ✔️No tech background needed! Step-by-step guidance makes it beginner-friendly yet powerful for professionals.
• ✔️Gain recognized certification and practical skills you can apply immediately in your work or business.

Entry Requirements

• ✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
• ✔️Aged 21 years and above.
• ✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• ✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

• ✔️LO1: Differentiate and select optimal marketing channels and strategies aligned to business goals and target audience with generative AI
• ✔️LO2: Develop integrated digital marketing plans across channels to engage target customers with generative AI
• ✔️LO3: Create engaging content across digital channels using generative AI and best practices for messaging, formats and timing.
• ✔️LO4: Implement integrated digital marketing campaigns using tactics and elements aligned to goals with generative AI.
• ✔️LO5: Analyse and optimise campaign performance across channels based on key success factors with generative AI.

Additional Notes:
Eligible for Claim Period: 04 Sept 2024 - 03 Sept 2026
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)
Union Training Assistance Programme (UTAP)

Practical Hands-On Activities