Integrated Digital Marketing with Generative AI

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Who Will Benefit From This Course

This course is perfect for anyone who wants to confidently understand and apply AI in daily life, work, or business. It’s ideal for:

• ✔️Working professionals who want to boost efficiency and creativity using AI tools
• ✔️Seniors and retirees eager to stay connected with today’s technology
• ✔️Students and jobseekers looking to future-proof their skills and career
• ✔️Business owners and managers exploring how AI can transform marketing
• ✔️Complete beginners — no tech background needed, just curiosity! Step-by-step guidance is provided throughout

Why Choose This Course

• ✔️Discover various AI tools to create content, images, videos, and even music that engage and convert.
• ✔️Every session is interactive, with real examples, group discussions, and guided exercises.
• ✔️Stay ahead of the curve by learning how to integrate Generative AI into marketing, business, and everyday workflows.
• ✔️Turn ideas into reality using AI tools for design, storytelling, and digital campaigns.
• ✔️No tech background needed! Step-by-step guidance makes it beginner-friendly yet powerful for professionals.
• ✔️Gain recognized certification and practical skills you can apply immediately in your work or business.

Entry Requirements

• ✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
• ✔️Aged 21 years and above.
• ✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• ✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

1. AI-Assisted Marketing Channel & Strategy Selection
Learners will learn how to use Generative AI to compare and select suitable marketing channels and strategies based on business goals and target audience needs.
学员将学习如何运用生成式 AI，根据业务目标与目标受众需求，比较并选择合适的营销渠道与策略。

2. Multi-Channel Digital Marketing Planning
Learners will develop integrated digital marketing plans across different channels to engage target customers more effectively.
学员将学习制定跨平台的整合式数码营销方案，以更有效地吸引并接触目标客户。

3. AI Content Creation for Digital Platforms
Learners will use Generative AI to create engaging text, image, and video content while applying best practices in messaging, format, and timing.
学员将运用生成式 AI 创作吸引人的文字、图像与视频内容，并掌握信息表达、内容格式与发布时间的实用技巧。

4. Integrated Campaign Execution with AI
Learners will implement digital marketing campaigns using suitable tactics and campaign elements that align with business goals.
学员将学习执行整合式数码营销活动，并根据业务目标运用合适的推广策略与活动元素。

5. Campaign Performance Analysis & Optimisation
Learners will analyse campaign performance across channels and use key success factors to optimise future marketing efforts with Generative AI.
学员将分析不同渠道的营销活动表现，并运用关键成效因素与生成式 AI 优化未来的营销策略。

Additional Notes:
Eligible for Claim Period: 26 Dec 2023 - 25 Dec 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)
Union Training Assistance Programme (UTAP)

Practical Hands-On Activities