Effective Product Demonstration

Overview Certificate Trainer FAQ

Mode Of Training:
Classroom

Duration:
16 Hrs (2 Days)

Mode of Assessment:
Role Play & Written Assessment

Key Areas Covered In This Course

Prepare the Area and Tools

Get to Know the Products

Understand Customer Needs

Demonstrate the Products

Encourage Customer Engagement

Close the Demo and Follow Up

Who Will Benefit From This Course

✔️This course is designed for anyone who wants to build strong skills in effective product demonstration and customer engagement within the retail industry. It is ideal for:
✔️Retail Sales Associates – Individuals who want to improve their ability to present, explain, and demonstrate retail products confidently.
✔️Store Promoters & Brand Ambassadors – Those who conduct live product demos and wish to enhance their presentation and communication techniques.
✔️Retail Supervisors or Team Leaders – Professionals seeking to train and guide their teams in delivering engaging customer experiences.
✔️Customer Service Staff – Anyone working in retail who wants to understand customer needs better and build stronger connections through effective product demonstrations.
✔️Career Switchers & New Entrants – People looking to enter the retail industry and develop practical, customer-focused product advisory skills.
✔️Open to all learners — with or without prior retail experience.

Why Choose This Course

✔️Learn practical product demonstration and customer engagement techniques
✔️Hands-On Practice & Live Demonstration
✔️Build Sales & Communication Confidence
✔️Learn From Industry Experts
✔️Career-Ready Skills for Retail Success

Entry Requirements

✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
✔️Aged 21 years and above.
✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

Product Demonstration in Aromatherapy Guasha

1. Korean Lymphatic Guasha Techniques
Learners will learn Korean-inspired lymphatic guasha techniques designed to support facial relaxation, gentle drainage, and a more refreshed appearance.

2. Facial Lymphatic Drainage & Detox Care
Learners will understand how to apply gentle facial guasha movements to support lymphatic drainage, reduce facial tension, and enhance the overall wellness experience.

3. Essential Oil Matching for Different Skin Types
Learners will learn how to select suitable essential oils according to different skin types, customer needs, and treatment objectives.

4. Wellness & Relaxation-Based Facial Treatment
Learners will explore how to deliver a guasha facial treatment that focuses on comfort, relaxation, and a calming client experience.

5. Customer Consultation & Communication
Learners will practise effective communication skills to understand customer concerns, preferences, and expectations before recommending suitable products or services.

6. Professional Product & Service Demonstration
Learners will learn how to prepare and demonstrate guasha-related products and services professionally according to organisational procedures.

Product Demonstration In Scalp Renewal Therapy

1. Scalp Analysis & Client Needs Assessment
This section covers basic scalp analysis, helping participants recognise different scalp conditions, customer needs, and suitable care considerations before recommending products or services.

2. Hygiene, Safety & Professional Image
The course highlights the importance of hygiene, safety practices, and professional image when delivering scalp treatment services in a beauty or wellness setting.

3. Consultation & Communication Skills
Participants practise consultation and communication skills to better understand customer expectations, explain scalp findings, and respond professionally during the treatment process.

4. Scalp Treatment & Micro-Needling Practice
This topic introduces scalp care and micro-needling techniques through structured practice, with emphasis on professional handling, client comfort, and treatment procedures.

5. Product & Treatment Recommendation
Participants learn how to recommend suitable scalp care products and treatment plans based on customer needs, scalp conditions, and organisational procedures.

6. SOP, Demonstration & Safety Compliance
The course covers how to follow SOPs, demonstrate product or treatment usage, and apply safety protocols to support a safe and professional client experience.

Role Play & Demonstration
Product Demonstration in Aromatherapy Guasha or Product Demonstration Scalp Renewal Therapy

Additional Notes
Eligible for Claim Period: 16 Jul 2021 – 15 Jul 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)
Union Training Assistance Programme (UTAP)

Practical Hands-On Activities

Product Demonstration in Aromatherapy Guasha
Focuses on developing professional product presentation, consultation, and demonstration skills through the application of aromatherapy oils and guasha techniques. Learners will understand how to introduce products effectively, explain the benefits of essential oils and guasha treatments, demonstrate proper usage techniques, and recommend suitable solutions based on customer needs and concerns. The course also emphasises customer communication, hands-on demonstration techniques, sensory experience creation, and building customer confidence through professional product knowledge and service presentation skills.

Product Demonstration in Scalp Renewal Therapy
Focuses on developing professional consultation, product presentation, and demonstration skills related to scalp care and wellness treatments. Learners will understand how to analyse common scalp concerns, introduce suitable scalp renewal products, explain treatment benefits, and demonstrate proper scalp massage and application techniques professionally. The course also emphasises customer communication, relaxation experience, hygiene practices, sensory engagement, and how to build customer trust and confidence through effective product knowledge, personalised recommendations, and professional service presentation.

Earn Your Effective Product Demonstration Certificate

You will receive a related certificate from SOQ International Academy when you successfully complete the course

Meet Our Expert Trainers

Access expert knowledge and interact with accredited trainers backed by years of hands-on experience and sector-specific insights.

Darrell Ong

Gabrielle Tan

Ginne Wai

Jeff Lim

Tan Hai Tat

Are tools and materials included?

Yes — all training materials, tools, and products used during the course are provided. Learners will have full access to everything needed for hands-on practice. Just bring your enthusiasm and readiness to learn!

Is this course suitable for beginners or non-industry learners?

Yes! This course is beginner-friendly and perfect for those with no prior experience in the beauty care industry. All concepts and techniques are taught step-by-step, with hands-on guidance and full training materials provided. Whether you’re new to beauty or looking to switch careers, you’ll gain practical, easy-to-apply skills in beauty advisory.

Can I learn both In-store and digital demonstration skill?

This course covers both in-store and digital demonstration skills. You’ll learn the key techniques for each, but we’ll go in-depth with one area — either in-store demonstrations (hands-on, live customer engagement) or digital demonstrations (creating and presenting content using tools like Canva) — depending on your learning focus and career goals.

Will this help me in my career or business?

The skills you’ll learn — from in-store to digital demonstrations — will help you attract customers, boost sales, and grow your career or business in the retail industry.

Are there any funding options or subsidies?

Yes — eligible Singapore Citizens and PRs can enjoy up to 70% SkillsFuture Funding. Other schemes like SkillsFuture Credit and UTAP may also apply.

Can I use my SkillsFuture Credit to pay for the course fee (after funding)?

Yes, you can use your SkillsFuture Credit to offset the remaining course fee after funding. Please visit the MySkillsFuture portal to check your available balance before registration.

Note: This course is not eligible for the $4,000 Mid-Career SkillsFuture Credit (SkillsFuture Level-Up Programme).

What is the class size?

We encourage small-group learning to ensure personal attention and hands-on guidance. Each class is kept intimate and interactive, with a maximum ratio of 1 trainer to 20 learners (1:20) for optimal learning support.

How can I register?

Simply click “WhatsApp Us” or “Enroll Now”, and our course consultant will get in touch with you shortly to guide you through the registration, subsidy options, and class schedule.

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Effective Product Demonstration

Classroom

16 Hrs (2 Days)

From $150.00

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Enroll NOW

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Effective Product Demonstration

Product Demonstration