Jeff Lim

Our Trainers Shape Your Future

At SOQ International Academy, our experienced trainers make learning engaging and practical,
equipping you with the skills to excel in your career.
Jeff Lim

Jeff Lim


Learning doesn’t start in theory; it starts the moment you take action

Trainer, Digital Marketing & Business Development
ACTA Qualified Trainer | Chief Executive Officer, SOQ International Academy

Jeff Lim is the Master Trainer of SOQ International Academy, where he leads the development of WSQ and internationally accredited training programs. With a strong foundation in digital marketing strategy, branding, and education, Jeff has successfully trained and mentored thousands of learners in Singapore and Malaysia. His work bridges the gap between creativity and practicality — blending real-world marketing insights with structured, skills-based learning.

Jeff’s classes are energetic, interactive, and always inspiring. He’s known for making complex topics simple, using relatable stories, real-life examples, and AI-driven tools that keep learners engaged. His approachable teaching style, sense of humor, and deep industry knowledge make every session both practical and empowering — leaving students motivated to apply what they’ve learned immediately.

Employment Type: Full-Time

Qualification & Education Institute
• Advance Certificate in Training and Assessment – Institute for Adult Learning (IAL)
• Bachelor of Information Technology with Honours (Multimedia Studies) – National University of Malaysia
• Diploma in Body Massage – Helen McGuinness health & Beauty Training International (UK)
• Diploma in Facial Massage & Skin Care – Helen McGuinness health & Beauty Training International (UK)

Diploma Program to train/ assess/ develop
• VTCT (ITEC) Level 3 Diploma in Holistic Massage
• VTCT (ITEC) Level 3 Diploma in Holistic Massage (Express)
• VTCT (ITEC) Level 3 Diploma in Holistic Massage (Mandarin)
• Diploma in Beauty Specialist
• Diploma in Beauty Specialist (Mandarin)
• Diploma in Semi-permanent Embroidery
• Diploma in Semi-permanent Embroidery (Mandarin)
• Diploma in Aromatherapy
• Diploma in Professional Eyelash Extension
• Diploma in Professional Eyelash Extension (Mandarin)
• Diploma in Professional Make Up
• Diploma in International Business Development
• Diploma in International Business Development (Mandarin)
• Diploma in International Business Management
• Diploma in International Business Management (Mandarin)

Courses by Jeff Lim

AI & Business
Beauty & Wellness
Retail & Soft Skills
Photo of Brand Management and Storytelling
Lifestyle Marketing
Brand Management and Storytelling
Mode of Training: Classroom

Duration: 16 Hrs (2 Days)
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Photo of Diploma in International Business Development
Business Marketing Soft Skills
Diploma in International Business Development
Mode of Training: Blended Learning

Duration: 208 Hrs (6 Months)
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Photo of Diploma in International Business Development (Mandarin)
Marketing Soft Skills
Diploma in International Business Development (Mandarin)
Mode of Training: Blended Learning

Duration: 208 Hrs (6 Months)
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Photo of Diploma in International Business Management
Business Soft Skills
Diploma in International Business Management
Mode of Training: Blended Learning

Duration: 208 Hrs (6 Months)
View Course
Photo of Diploma in International Business Management (Mandarin)
Business Soft Skills
Diploma in International Business Management (Mandarin)
Mode of Training: Blended Learning

Duration: 208 Hrs (6 Months)
View Course
Photo of Integrated Digital Marketing with Generative AI
Gen AI Marketing
Integrated Digital Marketing with Generative AI
Mode of Training: Classroom

Duration: 16 Hrs (2 Days)
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Photo of Marketing Campaign Management with Generative AI
Gen AI Marketing
Marketing Campaign Management with Generative AI
Mode of Training: Classroom

Duration: 16 Hrs (2 Days)
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Photo of Diploma in Aromatherapy
Business Wellness
Diploma in Aromatherapy
Mode of Training: Blended Learning

Duration: 208 Hrs (8 Months)
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Photo of Diploma in Beauty Specialist
Beauty Business
Diploma in Beauty Specialist
Mode of Training: Blended Learning

Duration: 216 Hrs (8 Months)
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Photo of Diploma in Beauty Specialist (Mandarin)
Beauty Business
Diploma in Beauty Specialist (Mandarin)
Mode of Training: Blended Learning

Duration: 216 Hrs (8 Months)
View Course
Photo of Diploma in Professional Eyelash Extension
Business Lash
Diploma in Professional Eyelash Extension
Mode of Training: Blended Learning

Duration: 192 Hrs (6 Months)
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Photo of Diploma in Professional Eyelash Extension (Mandarin)
Business Lash
Diploma in Professional Eyelash Extension (Mandarin)
Mode of Training: Blended Learning

Duration: 192 Hrs (6 Months)
View Course
Photo of Diploma in Professional Make Up
Business Make Up
Diploma in Professional Make Up
Mode of Training: Blended Learning

Duration: 216 Hrs (8 Months)
View Course
Photo of Diploma in Semi-permanent Embroidery
Business SMPU
Diploma in Semi-permanent Embroidery
Mode of Training: Blended Learning

Duration: 224 Hrs (8 Months)
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Photo of Diploma in Semi-permanent Embroidery (Mandarin)
Business SMPU
Diploma in Semi-permanent Embroidery (Mandarin)
Mode of Training: Blended Learning

Duration: 224 Hrs (8 Months)
View Course
Photo of VTCT (ITEC) Level 3 Diploma in Holistic Massage
Business Wellness
VTCT (ITEC) Level 3 Diploma in Holistic Massage
Mode of Training: Classroom

Duration: 250 Hrs (8 Months)
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Photo of VTCT (ITEC) Level 3 Diploma in Holistic Massage (Express)
Business Wellness
VTCT (ITEC) Level 3 Diploma in Holistic Massage (Express)
Mode of Training: Blended Learning

Duration: 250 Hrs (2 Months)
View Course
Photo of VTCT (ITEC) Level 3 Diploma in Holistic Massage (Mandarin)
Business Wellness
VTCT (ITEC) Level 3 Diploma in Holistic Massage (Mandarin)
Mode of Training: Blended Learning

Duration: 250 Hrs (2 Months)
View Course
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