Expected Learning Outcomes
✅ Module 1: Business Sales Communication
✔️ Understand different communication methods and apply them effectively with different customer profiles
✔️ Identify customer body language and non-verbal cues to support better communication
✔️ Apply professional methods to manage customer complaints and service issues
✔️ Use communication icebreakers to build rapport and strengthen customer relationships
✔️ Turn negative feedback and service experiences into opportunities for positive improvement
✅ Module 2: Marketing
✔️ Understand how marketing strategies and processes support customer relationship development
✔️ Analyse the relationship between the marketplace, customer needs, and customer-oriented strategies
✔️ Understand the role of marketing channels in improving customer engagement and satisfaction
✔️ Recognise the importance of sustainable marketing, corporate social responsibility, and organisational ethics
✔️ Understand the value of healthy competition in supporting market growth and business development
✅ Module 3: Digital Marketing
✔️ Understand how the internet and social media influence consumer behaviour and expectations
✔️ Apply customer journey mapping to improve the overall customer experience
✔️ Use paid advertising strategies to reach and convert audiences across digital platforms
✔️ Understand how digital marketing impacts business performance and customer engagement
✔️ Develop digital media strategies to support marketing goals
✅ Module 4: Sales Proposal and Negotiation
✔️ Present products or services effectively to clients in different sales situations
✔️ Apply strategic negotiation skills to improve sales success
✔️ Identify personal negotiation styles and apply suitable techniques to close sales
✔️ Apply methods to strengthen customer loyalty and long-term relationships
✔️ Understand common reasons for rejection and apply strategies to overcome objections
Total Training Duration
Learning Hour: 208 Hrs (Part-Time)
Blended learning included:
• Classroom face-to-face training: 64 Hours
• Asynchronous e-learning: 144 Hours
• Online quiz & Mock Up test
Recognition
- ✔️Training Provider: SOQ International Academy
- ✔️Registration No.: 201723514D
- ✔️Registration Period: 09 June 2024 – 08 June 2026
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Attendance requirement: Min 75% attendance
Course Completion Requirements: Fulfill at least 75% min attendance and pass all assessments
Assessment Method : MCQ Exam, Written Assessment, Case Studies
Industrial Attachment: N.A.