Diploma in International Business Development

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Who Will Benefit From This Course

• ✔️New entrants seeking to switch into the business development industry and gain the competencies in manage a business
• ✔️Experienced learner who wish to upgrade their skills and qualification

There are opportunities for a graduate:
• Admin / secretary
• HR Manager / Executive
• Marketing Manager / Executive
• Operation Manager / Executive
• Business Analyst
• Human Resources Manager
• Sales Representative
• Financial Analyst
• Project Coordinator
• Entrepreneur/Small Business Owner
• Supply Chain Manager / Executive
• Business Development Officer

Why Choose This Course

The goal of this course is to expose the students to business know-hows needed to start up and manage a business. At the end of the course, students will be thoroughly assessed and if found satisfactory, will be given a Diploma in International Business Development.

This program also gives the students basic information about opening their own businesses and becoming entrepreneurs. They would also become better managers and supervisors should they work under other employers. They will be fully ready for the world of works as theoretical backgrounds and real-life work scenarios will be perfectly fused, thereby enabling students to be equipped and ready for any job they are about to embark on.

Entry Requirements

• ✔️At least 16 years old
• ✔️Academic Requirement: At least a Grade C6 (Min 50%) at O-Level in any 3 subjects or matured candidate who is 30 years old with at least 8 years of relevant working experience.
• ✔️Language Requirement: At least IELTS 5.5 or a pass in GCE ‘O’ Level English or equivalent

Additional Notes

• ✔️Dates of the examination to be announced during course.
• ✔️All amount stated are in Singapore Dollars (SGD), and no GST.
• ✔️Registration Fees refer to the price that the student pays the school for the sole purpose of processing the application requirements, and it is non-refunable.
• ✔️The maximum allowed period for a student to complete the course is 18 months from first date of course
• ✔️The Course Fee are non-refundable, unless there is no future class commence date by SOQ International Academy
• ✔️The minimum number of students that is required before a class commences is 6 pax, in the event the class cannot commence due to low take up rate, SOQ International Academy will notify the students at least 7 days in advance and provide an alternate commerce date.
• ✔️Local Student refers to Singaporean Citizens & Permanent Residents
• ✔️We do not issue Student Passes. “International Student” refers to individuals holding a valid Work Pass or any other long-term permit that allows them to reside legally in Singapore throughout the duration of their studies.
• ✔️Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least eight (8) years of relevant working experience or supporting evidence of competency readiness OR case-by-case basis through an interview, taking into account factors such as relevance of experience, learning readiness, career planning, and other relevant considerations. SOQ reserves the right to shortlist and admit applicants.

Expected Learning Outcomes

✅ Module 1: Business Sales Communication / 业务销售沟通

✔️ Understand different communication methods and apply them effectively with different customer profiles
理解不同沟通方式，并能根据不同客户类型进行有效沟通
✔️ Identify customer body language and non-verbal cues to support better communication
识别客户的肢体语言与非语言讯号，以提升沟通效果
✔️ Apply professional methods to manage customer complaints and service issues
运用专业方法处理客户投诉与服务问题
✔️ Use communication icebreakers to build rapport and strengthen customer relationships
运用沟通破冰技巧建立信任，并加强客户关系
✔️ Turn negative feedback and service experiences into opportunities for positive improvement
将负面反馈与服务经验转化为积极改进的机会

✅ Module 2: Marketing / 市场营销

✔️ Understand how marketing strategies and processes support customer relationship development
理解营销策略与流程如何帮助建立良好的客户关系
✔️ Analyse the relationship between the marketplace, customer needs, and customer-oriented strategies
分析市场环境、客户需求与以客户为导向的营销策略之间的关系
✔️ Understand the role of marketing channels in improving customer engagement and satisfaction
理解营销渠道在提升客户互动与满意度中的作用
✔️ Recognise the importance of sustainable marketing, corporate social responsibility, and organisational ethics
认识可持续营销、企业社会责任与组织道德的重要性
✔️ Understand the value of healthy competition in supporting market growth and business development
理解健康竞争对市场成长与企业发展的价值

✅ Module 3: Digital Marketing / 电子营销

✔️ Understand how the internet and social media influence consumer behaviour and expectations
理解互联网与社交媒体如何影响消费者行为与期望
✔️ Apply customer journey mapping to improve the overall customer experience
运用客户旅程图提升整体客户体验
✔️ Use paid advertising strategies to reach and convert audiences across digital platforms
运用付费广告策略，在不同数码平台触达并转化目标受众
✔️ Understand how digital marketing impacts business performance and customer engagement
理解电子营销如何影响业务表现与客户互动
✔️ Develop digital media strategies to support marketing goals
制定数码媒体策略，以支持营销目标

✅ Module 4: Sales Proposal and Negotiation / 销售提案与谈判

✔️ Present products or services effectively to clients in different sales situations
在不同销售场景中，有效地向客户展示产品或服务
✔️ Apply strategic negotiation skills to improve sales success
运用策略性谈判技巧，提升销售成功率
✔️ Identify personal negotiation styles and apply suitable techniques to close sales
识别个人谈判风格，并运用合适技巧促成销售
✔️ Apply methods to strengthen customer loyalty and long-term relationships
运用有效方法提升客户忠诚度与长期关系
✔️ Understand common reasons for rejection and apply strategies to overcome objections
理解常见拒绝原因，并掌握应对与突破异议的方法

Total Training Duration
Learning Hour: 208 Hrs (Part-Time)
Blended learning included:
• Classroom face-to-face training: 64 Hours
• Asynchronous e-learning: 144 Hours
• Online quiz & Mock Up test

Recognition

• ✔️Training Provider: SOQ International Academy
• ✔️Registration No.: 201723514D
• ✔️Registration Period: 09 June 2024 – 08 June 2026

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Attendance requirement: Min 75% attendance
Course Completion Requirements: Fulfill at least 75% min attendance and pass all assessments
Assessment Method : MCQ Exam, Written Assessment, Case Studies
Industrial Attachment: N.A.

Practical Hands-On Activities