Marketing Campaign Management with Generative AI

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Who Will Benefit From This Course

This course is perfect for anyone who wants to confidently understand, apply, and master Generative AI in marketing, business, and everyday work. It’s ideal for:

• ✔️Working Professionals – Boost efficiency and creativity using AI tools to enhance daily tasks and marketing outcomes.
• ✔️Digital & Marketing Professionals – Deepen your digital marketing expertise and leverage Generative AI for smarter campaign planning, content creation, and performance optimization.
• ✔️Content Creators & Social Media Managers – Learn to create engaging, AI-optimized content, images, videos, and copy for platforms like Meta, TikTok, and Xiaohongshu (XHS).
• ✔️Post-Campaign Analysts – Master the use of AI insights to measure campaign results, refine strategies, and improve ROI.
• ✔️Business Owners & Managers – Discover how AI can transform branding, advertising, and customer engagement for your company.
• ✔️Students & Jobseekers – Future-proof your career with practical AI and digital marketing skills in high demand across industries.
• ✔️AI Enthusiasts – Stay ahead of trends and gain hands-on experience with real AI tools used in today’s marketing landscape.

Why Choose This Course

• ✔️Learn the latest Generative AI platforms to create content, visuals, videos, and music that drive engagement and conversions.
• ✔️Use AI to design and launch full marketing campaigns aligned with objectives, strategy, and budgets.
• ✔️Gain real experience managing content and ads across top social platforms.
• ✔️Discover how to generate scroll-stopping posts, captions, and visuals using trending AI tools.
• ✔️Leverage data and AI insights to fine-tune audience targeting and messaging before launch.
• ✔️Monitor performance, evaluate results, and use AI analytics to boost ROI.
• ✔️We always teach the most in-demand and up-to-date ones to keep you future-ready.

Entry Requirements

• ✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
• ✔️Aged 21 years and above.
• ✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• ✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

• ✔️LO1: Execute marketing campaigns with generative AI aligned with campaign objectives, marketing strategies, operational plans, and budgets.
• ✔️LO2: Execute pre-campaign testing plans based on gathered data to optimize marketing strategies.
• ✔️LO3: Monitor campaign performance and effectiveness in accordance to operational plans and performance measures.
• ✔️LO4: Monitor media platforms taking in consideration of marketing mix and competitors' responses.
• ✔️LO5: Analyze product types, campaign schedules, evaluation data, stakeholders’ feedback and online platforms to improve future marketing campaigns.

Hands On Practical & Demonstration (Choose 1)
XHS (小红书) Marketing Management OR Tiktok Marketing Management

Additional Notes:
Eligible for Claim Period: 04 Sept 2024 - 03 Sept 2026
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)
Union Training Assistance Programme (UTAP)

Practical Hands-On Activities